Title page for ETD etd-12092004-230815


Type of Document Master's Thesis
Author Ricks, Damiane Christopher
Author's Email Address dricks1@lsu.edu
URN etd-12092004-230815
Title A Tale of Two Champions: LSU and Southern University Compete for Coverage in Louisiana Newspapers
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Renita Coleman Committee Chair
Lori Boyer Committee Member
Ralph Izard Committee Member
Keywords
  • modern racism
  • bias
  • content analysis
  • sports
Date of Defense 2004-12-03
Availability unrestricted
Abstract
The studyís purpose was to discover if two Louisiana newspapers gave Louisiana State Universityís football team more favorable coverage than that of the team from Southern University, a historically black university. A content analysis of articles published in The Advocate (Baton Rouge) and the Times-Picayune (New Orleans) from the 1995 and 1998 seasons when Southern Universityís team accomplished greater success than LSUís team, and the 2003 season when both teams won national championship titles revealed that while LSUís team did not receive more prominent coverage and praise than Southern Universityís team, racial stereotypes appeared throughout the 667 articles analyzed.

Although each team has a predominant number of black players, characteristics stereotypical of white players (intelligence, hard work) were used to describe LSUís football team, which represents a predominantly white university. Characteristics stereotypical of black players (athletic ability) were used in describing Southernís football team, which represents a historically black university. Although there was not significantly more black stereotypes used to describe Southern than LSU, LSU players were framed significantly more often as intelligent and hard working than were Southern players. These findings are consistent with modern racism theory.

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