Title page for ETD etd-12092004-163021

Type of Document Dissertation
Author Lieber, Paul Stuart
Author's Email Address pliebe1@lsu.edu
URN etd-12092004-163021
Title Public Relations Ethics: A Cross-Cultural Analysis
Degree Doctor of Philosophy (Ph.D.)
Department Mass Communication
Advisory Committee
Advisor Name Title
R. Kirby Goidel Committee Chair
Gene Sands Committee Member
Louis Day Committee Member
Margaret DeFleur Committee Member
Sean Lane Committee Member
Omar Shehryar Dean's Representative
  • New Zealand
  • Australia
  • moral development
  • cross-cultural
  • ethics
  • public relations
  • defining issues test
Date of Defense 2004-12-02
Availability unrestricted
This two-part study employed 11 qualitative interviews, the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES test to complete the first cross-cultural analysis of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on Kohlberg’s (1969) moral development theory, the TARES test composed of 14 self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results indicate no statistically significant difference in levels of moral development and ethical consideration between sampled practitioners in Australia, New Zealand and the United States (Lieber, 2003). This finding argues for a vocational uniformity in moral and ethical reasoning across these countries despite geographic, cultural, economic and ethnic disparities.
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