Title page for ETD etd-11162006-154246

Type of Document Master's Thesis
Author McDaniel, Misti
URN etd-11162006-154246
Title Media Use, Linguistic Preference and Social Capital in the Hispanic Community
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Robert K. Goidel Committee Chair
Denis Wu Committee Member
Ralph Izard Committee Member
  • linguistic preference
  • Hispanic
  • media use
Date of Defense 2006-04-03
Availability unrestricted
While considerable research had been devoted to the study of social capital, limited information is available assessing the connection between linguistic preference and social capital among ethnic groups. Research indicated the American Latino community exhibits levels of social capital similar to the greater United States populous. Latinos who preferred English-language media, however, exhibited higher levels of social capital than those who used Spanish-language media. Finally, Latinos who held a linguistic preference for English held higher levels of social capital than individuals who preferred Spanish.
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