Title page for ETD etd-11162006-134428


Type of Document Master's Thesis
Author Hammond, Tarana
Author's Email Address thammo1@lsu.edu
URN etd-11162006-134428
Title Media Use, HIV/AIDS Knowledge, and Sexual Beliefs: An Exploration of Differences between Races
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Denis Wu Committee Chair
Craig Freeman Committee Member
Margaret DeFleur Committee Member
Keywords
  • african americans
  • the health belief model (hbm)
  • hiv/aids
  • media
  • knowledge on hiv/aids
  • hiv/aids information
  • sexual beliefs
  • races
  • media use
Date of Defense 2006-11-10
Availability unrestricted
Abstract
As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americansí sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). This study used a survey method. The data analysis demonstrated that race does influence the type of media an individual uses. Race does not impact an individualís access to health information. Knowledge about HIV/AIDS impacts an individualís sexual beliefs about HIV/AIDS. Cues from the media and physicians impact an individualís sexual beliefs about HIV/AIDS. Perceived susceptibility impacts an individualís sexual beliefs about HIV/AIDS. The frequency of any media does not always lead to knowledge about HIV/AIDS. African Americans are more likely to use television to obtain HIV/AIDS information than other races (r = .161, p < 0.01). In addition, African Americans are more likely to use radio to obtain HIV/AIDS information than other races (r = .193, p < 0.01). Thus, African Americans media use of radio and television increased their knowledge about HIV/AIDS.
Files
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