| Type of Document |
Master's Thesis |
| Author |
Hammond, Tarana
|
| Author's Email Address |
thammo1@lsu.edu |
| URN |
etd-11162006-134428 |
| Title |
Media Use, HIV/AIDS Knowledge, and Sexual Beliefs: An Exploration of Differences between Races |
| Degree |
Master of Mass Communication (M.M.C.) |
| Department |
Mass Communication |
| Advisory Committee |
| Advisor Name |
Title |
| Denis Wu |
Committee Chair |
| Craig Freeman |
Committee Member |
| Margaret DeFleur |
Committee Member |
|
| Keywords |
- african americans
- the health belief model (hbm)
- hiv/aids
- media
- knowledge on hiv/aids
- hiv/aids information
- sexual beliefs
- races
- media use
|
| Date of Defense |
2006-11-10 |
| Availability |
unrestricted |
Abstract
As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americans’ sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). This study used a survey method. The data analysis demonstrated that race does influence the type of media an individual uses. Race does not impact an individual’s access to health information. Knowledge about HIV/AIDS impacts an individual’s sexual beliefs about HIV/AIDS. Cues from the media and physicians impact an individual’s sexual beliefs about HIV/AIDS. Perceived susceptibility impacts an individual’s sexual beliefs about HIV/AIDS. The frequency of any media does not always lead to knowledge about HIV/AIDS. African Americans are more likely to use television to obtain HIV/AIDS information than other races (r = .161, p < 0.01). In addition, African Americans are more likely to use radio to obtain HIV/AIDS information than other races (r = .193, p < 0.01). Thus, African Americans media use of radio and television increased their knowledge about HIV/AIDS.
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| Files |
| Filename |
Size |
Approximate Download Time
(Hours:Minutes:Seconds)
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ISDN (64 Kb) |
ISDN (128 Kb) |
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Hammond_thesis.pdf |
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