Title page for ETD etd-1114101-111710


Type of Document Master's Thesis
Author Rowley, Karen M.
URN etd-1114101-111710
Title A Textual Analysis Comparing the Content of "Black Enterprise," "Forbes," and "Fortune" Magazines and the Message Each Presents to Its Readers
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
David D. Kurpius Committee Chair
Jack Hamilton Committee Member
Louis A Day Committee Member
Keywords
  • media
  • contemporary racism
Date of Defense 2001-11-05
Availability unrestricted
Abstract
A study of Forbes, Fortune, and Black Enterprise magazines finds that the two mainstream business publications—Forbes and Fortune—provide virtually no coverage of Blacks and the black business community, thereby helping to perpetuate the white-dominated view of society that places minorities in general—and Blacks in particular—outside the norm. Black Enterprise, on the other hand, continues in the long tradition of the black press, providing an alternative view of society through its focus on the black business community.
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