Type of Document	Dissertation
Author	Wasike, Ben S.
Author's Email Address	benwasike@hotmail.com
URN	etd-08112005-112930
Title	The Diffusion of GIS in Journalism
Degree	Doctor of Philosophy (Ph.D.)
Department	Mass Communication
Advisory Committee	Advisor Name Title Renita Coleman Committee Chair Denis Wu Committee Member Kirby Goidel Committee Member Leonard Ray Committee Member Nick Erickson Dean's Representative
Keywords	technology spatial maps journalism GIS media
Date of Defense	2005-07-25
Availability	unrestricted
Abstract The purposes of this study were to determine the likelihood of reporters to adopt Geographical Information Systems and to predict the future of the diffusion of GIS in the journalism industry using the diffusion of innovations theory. The study used two data collection methods: in-depth interviews and a Web survey. The indepth-interviews revealed factors that will influence the diffusion of GIS, including the availability of map data, competition between media agencies, the ease of getting management to buy GIS once its functionality has been demonstrated to them, and the general use of secondary GIS products. The Web survey showed that 63% of the reporters were aware of GIS but only 11% of the reporters surveyed currently use GIS. OLS regression showed that men were more likely to adopt GIS than women, while younger people were more likely to adopt GIS than their older counterparts. The results also showed that reporters who used other technologies in their work were more likely to adopt GIS on a trial basis.
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