Title page for ETD etd-08112005-112930


Type of Document Dissertation
Author Wasike, Ben S.
Author's Email Address benwasike@hotmail.com
URN etd-08112005-112930
Title The Diffusion of GIS in Journalism
Degree Doctor of Philosophy (Ph.D.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Renita Coleman Committee Chair
Denis Wu Committee Member
Kirby Goidel Committee Member
Leonard Ray Committee Member
Nick Erickson Dean's Representative
Keywords
  • technology
  • spatial
  • maps
  • journalism
  • GIS
  • media
Date of Defense 2005-07-25
Availability unrestricted
Abstract
The purposes of this study were to determine the likelihood of reporters to adopt Geographical Information Systems and to predict the future of the diffusion of GIS in the journalism industry using the diffusion of innovations theory. The study used two data collection methods: in-depth interviews and a Web survey. The indepth-interviews revealed factors that will influence the diffusion of GIS, including the availability of map data, competition between media agencies, the ease of getting management to buy GIS once its functionality has been demonstrated to them, and the general use of secondary GIS products. The Web survey showed that 63% of the reporters were aware of GIS but only 11% of the reporters surveyed currently use GIS. OLS regression showed that men were more likely to adopt GIS than women, while younger people were more likely to adopt GIS than their older counterparts. The results also showed that reporters who used other technologies in their work were more likely to adopt GIS on a trial basis.
Files
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