Type of Document Master's Thesis Author Zhang, Suping URN etd-07122007-153118 Title The Effects of Psychological Factors on Media Usage: An Examination of Immigrantsí Media Use Patterns, Motives and Acculturation in the United States Degree Master of Mass Communication (M.M.C.) Department Mass Communication Advisory Committee
Advisor Name Title Denis Wu Committee Chair Andrea Miller Committee Member Jinx Broussard Committee Member Keywords
- media use
Date of Defense 2007-07-09 Availability unrestricted AbstractEarlier studies have provided evidence for the importance of mass media in the acculturation process of immigrants. The current study intends to further investigate acculturation by exploring the influential factors in immigrantsí mass communication activities.
A survey has been conducted among 208 participants from diverse ethnic backgrounds in the Baton Rouge area. Having examined the mass media and Internet consumption of the respondents, this study finds that psychological factors, not demographic backgrounds, are the primary influential variables in predicting immigrantsí media use patterns.
According to this study, respondentsí stronger adaptive personality and acculturation motivation would lead to more consumption of host mass media and English Internet and, thus, promote immigrantsí acculturation.
On the whole, this study casts light on the importance of psychological factors in immigrantsí acculturation process from the aspect of mass communication.
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