Title page for ETD etd-0711102-130955


Type of Document Master's Thesis
Author Zeng, Qian
URN etd-0711102-130955
Title From Print to Online World: Examining the Predictors That Influence the Level of Interactivity of Newspaper's World Wide Web Pages
Degree Master of Arts (M.A.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Xigen Li Committee Chair
Louis A. Day Committee Member
Renita Coleman Committee Member
Keywords
  • ownership structure
Date of Defense 2002-07-08
Availability unrestricted
Abstract
The purpose of this study is to examine the predictors that influenced the interactivity of U.S. daily newspapers Web sites, namely the market size of newspapers, newspapers ownership, the number of online newspaper technical staff, length of newspaper Web site existence. Whether a national newspaper has different interactive Web site from a local newspaper is also studied.

A content analysis of 106 U.S. daily newspapers Web sites found that market size and length of time newspapers having Internet presence sites are correlated to the interactive level of newspapers Web sites. National newspapers are also found having more interactive Web sites than local newspapers.

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