Title page for ETD etd-0707103-111615

Type of Document Master's Thesis
Author Lieber, Paul Stuart
Author's Email Address pliebe1@lsu.edu
URN etd-0707103-111615
Title Ethics in Public Relations: Gauging Ethical Decision-Making Patterns of Public Relations Practitioners
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Renita Coleman Committee Chair
Gene Sands Committee Member
Richard Nelson Committee Member
  • ethical factors
  • ethical codes
  • theoretical models of public relations
  • public relations job setting
Date of Defense 2003-06-30
Availability unrestricted
This study employed the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES Test to gather data on the ethical decision-making patterns of public relations practitioners. The former is an instrument based on Kohlberg’s (1969) moral development theory, the latter self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results show that levels of moral development in public relations differ based on job segment, and that age, education, gender and rank significantly affect levels of ethical consideration. The TARES test, it was discovered, is better suited for a three-factor configuration based on Day’s (2003) definition of moral knowledge.
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