Abstract
The purpose of this study is to investigate the status and the effect of organizational factors on the level of technology adoption within the context of the Indian garment industry. Specifically, this study focuses on the effect of firm size, export orientation, top management’s commitment, cost of capital, technical skills, and competitive advantage. An online survey using a structured questionnaire was prepared through an online research service. A multiple regression analysis (MRA) was used to test the hypotheses. The results revealed that firm size positively influences and export orientation negatively influences the technology adoption level of a firm. The effect of competitive advantage was moderately significant. On the other hand, the results indicated that the top management commitment, cost of capital, and technical skills did not have significant effects on the technology adoption level.
|
