Title page for ETD etd-06142006-081756

Type of Document Master's Thesis
Author Tillery, Alisha Nicole
Author's Email Address Atille2@lsu.edu
URN etd-06142006-081756
Title Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Lisa Lundy Committee Chair
Judith Sylvester Committee Member
Lori Boyer Committee Member
  • web sites
  • public relations
  • nonprofit organizations
Date of Defense 2006-03-20
Availability unrestricted
This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizationsí growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.
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  Tillery_thesis.pdf 875.97 Kb 00:04:03 00:02:05 00:01:49 00:00:54 00:00:04

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