Type of Document	Master's Thesis
Author	Tillery, Alisha Nicole
Author's Email Address	Atille2@lsu.edu
URN	etd-06142006-081756
Title	Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?
Degree	Master of Mass Communication (M.M.C.)
Department	Mass Communication
Advisory Committee	Advisor Name Title Lisa Lundy Committee Chair Judith Sylvester Committee Member Lori Boyer Committee Member
Keywords	web sites public relations nonprofit organizations
Date of Defense	2006-03-20
Availability	unrestricted
Abstract This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations’ growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.
Files	Filename       Size       Approximate Download Time (Hours:Minutes:Seconds)     28.8 Modem   56K Modem   ISDN (64 Kb)   ISDN (128 Kb)   Higher-speed Access    Tillery_thesis.pdf 875.97 Kb 00:04:03 00:02:05 00:01:49 00:00:54 00:00:04