Title page for ETD etd-05042006-160735


Type of Document Master's Thesis
Author Cheng, Yi J
Author's Email Address ycheng3@lsu.edu
URN etd-05042006-160735
Title Tech Culture --- A Real World Practice of Effectuation Theories
Degree Master of Science (M.S.)
Department Information Systems & Decision Sciences (Business Administration)
Advisory Committee
Advisor Name Title
Ye-Sho Chen Committee Chair
Edward F. Watson Committee Member
Suzanne D. Pawlowski Committee Member
Keywords
  • entrepreneurship
Date of Defense 2006-04-24
Availability unrestricted
Abstract
Tech Culture is a local startup company that has a very creative idea in the network security management area. The two founders have a very strong startup for their business but encounter some problems during the expansion of their business. This thesis is to analyze their business model using effectuation theories to make sure the business model fits the current economic development. Then, start using various business theories to correctly define and analyze their problems. At the end, some theory-driven suggestions are given to Tech Culture for its future development.
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