Title page for ETD etd-04252012-223815

Type of Document Master's Thesis
Author Cao, Yifang
Author's Email Address yvecao@gmail.com
URN etd-04252012-223815
Title Visual Translation: A New Way to Design a Chinese Typeface Based on an Existing Latin Typeface
Degree Master of Fine Arts (M.F.A.)
Department Art
Advisory Committee
Advisor Name Title
Barr, Courtney Committee Chair
Baggett, Lynne Committee Member
Bower, Gerald Committee Member
Dean, Paul Committee Member
Jiang, Yu Committee Member
McClay, Malcolm Committee Member
  • web-site
  • branding
  • cross-cultural
  • design
  • visual
  • typography
  • identity
  • Latin
  • Chinese
  • education
  • typeface
  • logo
  • consistency
  • method
Date of Defense 2012-02-13
Availability unrestricted
The visual consistency of branding makes a significant difference when successfully

introduced to another culture. My study focuses on how to facilitate a smooth visual

transition in western branding from Latin letters to Chinese characters. To move beyond

traditional Chinese type design, Visual Translation introduces a new method for

designing Chinese typefaces using existing Latin typefaces. This web-based educational

tool seeks to help Chinese graphic design students and type enthusiasts, with emphasis on

designers who are working in a cross-cultural environment to maintain visual consistency

for branding.

  Filename       Size       Approximate Download Time (Hours:Minutes:Seconds) 
 28.8 Modem   56K Modem   ISDN (64 Kb)   ISDN (128 Kb)   Higher-speed Access 
  YvonneCaoVisualTransaltion.pdf 5.28 Mb 00:24:26 00:12:34 00:11:00 00:05:30 00:00:28

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