Type of Document Master's Thesis Author Cao, Yifang Author's Email Address yvecao@gmail.com URN etd-04252012-223815 Title Visual Translation: A New Way to Design a Chinese Typeface Based on an Existing Latin Typeface Degree Master of Fine Arts (M.F.A.) Department Art Advisory Committee
Advisor Name Title Barr, Courtney Committee Chair Baggett, Lynne Committee Member Bower, Gerald Committee Member Dean, Paul Committee Member Jiang, Yu Committee Member McClay, Malcolm Committee Member Keywords
- web-site
- branding
- cross-cultural
- design
- visual
- typography
- identity
- Latin
- Chinese
- education
- typeface
- logo
- consistency
- method
Date of Defense 2012-02-13 Availability unrestricted Abstract The visual consistency of branding makes a significant difference when successfullyintroduced to another culture. My study focuses on how to facilitate a smooth visual
transition in western branding from Latin letters to Chinese characters. To move beyond
traditional Chinese type design, Visual Translation introduces a new method for
designing Chinese typefaces using existing Latin typefaces. This web-based educational
tool seeks to help Chinese graphic design students and type enthusiasts, with emphasis on
designers who are working in a cross-cultural environment to maintain visual consistency
for branding.
Files
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28.8 Modem 56K Modem ISDN (64 Kb) ISDN (128 Kb) Higher-speed Access YvonneCaoVisualTransaltion.pdf 5.28 Mb 00:24:26 00:12:34 00:11:00 00:05:30 00:00:28
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