Title page for ETD etd-04242012-142932

Type of Document Master's Thesis
Author Zammit, Kali Boudreaux
Author's Email Address kzammit@agcenter.lsu.edu
URN etd-04242012-142932
Title Examining the Use of Social Media among Four-H Alumni in Louisiana
Degree Master of Science (M.S.)
Department Human Resource Education Workforce Development
Advisory Committee
Advisor Name Title
Machtmes, Krisanna Committee Chair
Fox, Janet Committee Member
Johnson, Earl Committee Member
  • youth development
  • communication
  • 4-H alumni
  • text messaging
  • social media
  • social networking
  • Facebook
  • 4-H
Date of Defense 2012-04-20
Availability unrestricted
The purpose of this study was to examine the use and determine the preferred method of

social media among 4-H alumni in Louisiana. Based on a review of literature, communicating

with youth through social media has become a major trend and necessity, especially among 4-H

Youth Development and Cooperative Extension Service professionals. The Zammit Social

Media Questionnaire, a 24-item instrument that includes multiple choice, multiple answer, open-ended,

ranking, and Likert scale questions, was developed and administered online to 161

Louisiana 4-H alumni who received the 2011 Louisiana 4-H Senior Honor Cord and provided

usable e-mails. The final response count was 32, representing a 19.9% response rate.

The overall preferred method of social media among Louisiana 4-H alumni was

Facebook and text messaging. A majority of 4-H alumni use their smart phones or personal

computers to utilize social media. Some of the primary reasons that 4-H alumni use social media

are to communicate friends, view photographs, and become updated with current events. Less

than 13% of surveyed 4-H alumni use blogs, less than 7% use Google Circles or discussion

boards, and less than 4% use Flickr. Overall, 100% of surveyed 4-H alumni use some form of

social media.

Majority of the respondents were Caucasian, females, lived in rural areas, and have

completed or are enrolled in a 4-year college program. They participated in 4-H for 9 years and

were not a member of a parish 4-H Junior Leadership Club.

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