Type of Document	Master's Thesis
Author	Zammit, Kali Boudreaux
Author's Email Address	kzammit@agcenter.lsu.edu
URN	etd-04242012-142932
Title	Examining the Use of Social Media among Four-H Alumni in Louisiana
Degree	Master of Science (M.S.)
Department	Human Resource Education Workforce Development
Advisory Committee	Advisor Name Title Machtmes, Krisanna Committee Chair Fox, Janet Committee Member Johnson, Earl Committee Member
Keywords	youth development communication 4-H alumni text messaging social media social networking Facebook 4-H
Date of Defense	2012-04-20
Availability	unrestricted
Abstract The purpose of this study was to examine the use and determine the preferred method of social media among 4-H alumni in Louisiana. Based on a review of literature, communicating with youth through social media has become a major trend and necessity, especially among 4-H Youth Development and Cooperative Extension Service professionals. The Zammit Social Media Questionnaire, a 24-item instrument that includes multiple choice, multiple answer, open-ended, ranking, and Likert scale questions, was developed and administered online to 161 Louisiana 4-H alumni who received the 2011 Louisiana 4-H Senior Honor Cord and provided usable e-mails. The final response count was 32, representing a 19.9% response rate. The overall preferred method of social media among Louisiana 4-H alumni was Facebook and text messaging. A majority of 4-H alumni use their smart phones or personal computers to utilize social media. Some of the primary reasons that 4-H alumni use social media are to communicate friends, view photographs, and become updated with current events. Less than 13% of surveyed 4-H alumni use blogs, less than 7% use Google Circles or discussion boards, and less than 4% use Flickr. Overall, 100% of surveyed 4-H alumni use some form of social media. Majority of the respondents were Caucasian, females, lived in rural areas, and have completed or are enrolled in a 4-year college program. They participated in 4-H for 9 years and were not a member of a parish 4-H Junior Leadership Club.
Files	Filename       Size       Approximate Download Time (Hours:Minutes:Seconds)     28.8 Modem   56K Modem   ISDN (64 Kb)   ISDN (128 Kb)   Higher-speed Access    ZammitAbstract.pdf 32.55 Kb 00:00:09 00:00:04 00:00:04 00:00:02 < 00:00:01   ZammitThesis.pdf 815.25 Kb 00:03:46 00:01:56 00:01:41 00:00:50 00:00:04

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