| Type of Document |
Master's Thesis |
| Author |
Tiller, Emily
|
| URN |
etd-04172011-223913 |
| Title |
Hospice Organizations on the Social Media Scene: Benchmarking the Uses and Strategies of Hospice Organizations on the Internet in 2011 |
| Degree |
Master of Mass Communication (M.M.C.) |
| Department |
Mass Communication |
| Advisory Committee |
| Advisor Name |
Title |
| Lundy, Lisa |
Committee Chair |
| Dahmen, Nicole |
Committee Member |
| Song, Felicia |
Committee Member |
|
| Keywords |
- social media
- hospice
- relationship management
- public relations
|
| Date of Defense |
2011-03-31 |
| Availability |
unrestricted |
Abstract
As baby boomers age and the hospice industry grows to meet the demands for care, it is important that these organizations reach their consumers in sensitive and responsible ways. Building caring and mutually beneficial relationships with these consumers is important. Social media can give these organizations the platforms to build and maintain these relationships, but most of the hospice organizations in this qualitative study did not make good use of the opportunities online to relate to their publics. Using public relationships and relationship management measurements, this study monitored the online activity of seven hospice organizations. In general, these organizations under used all available online media. Two hospice organizations, Alive Hospice and Vitas Hospice, most appropriately used the media to interact with their publics online.
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| Files |
| Filename |
Size |
Approximate Download Time
(Hours:Minutes:Seconds)
|
| 28.8 Modem |
56K Modem |
ISDN (64 Kb) |
ISDN (128 Kb) |
Higher-speed Access |
| |
tillerthesis.pdf |
2.21 Mb |
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