Title page for ETD etd-04152004-142117


Type of Document Master's Thesis
Author Nealy, Elizabeth
Author's Email Address enealy@lsufoundation.org
URN etd-04152004-142117
Title A Case Study of the National Advancement Plan at Louisiana State University as Implemented by the LSU Foundation in the Memphis, Tennessee, Area
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Gene Sands Committee Chair
Lori Boyer Committee Member
Ralph Izard Committee Member
Keywords
  • case selection strategies
  • donations
  • fundraising
  • peer-screening
  • case study
  • demographic segmentation
  • prospect identification
  • market segmentation
  • philanthropy
  • non-profit organizations
  • giving
  • consumer behavior and trends
Date of Defense 2004-04-07
Availability unrestricted
Abstract
Because university foundations are facing increased pressures as the result of declining funds and increased competition, they must learn to use more effectively a wide range of marketing activities and demographic segmentation. Prospect identification may be one such tool. The literature on non-profit philanthropy suggests that the demographic segmentation of alumni and prospect screening and subsequent identification may serve as appropriate criteria. This case study examines how giving levels, involvement levels and attitudes of donors may vary as a result of the implementation of the National Advancement Plan, a systematic peer screening model and communications tool developed for a university foundation. The results of this case study suggest that other university foundations may be able to use similar strategies to identify potential donors.

Files
  Filename       Size       Approximate Download Time (Hours:Minutes:Seconds) 
 
 28.8 Modem   56K Modem   ISDN (64 Kb)   ISDN (128 Kb)   Higher-speed Access 
  Appendices.pdf 4.64 Mb 00:21:29 00:11:03 00:09:40 00:04:50 00:00:24
  Chapter1.pdf 1.10 Mb 00:05:06 00:02:37 00:02:17 00:01:08 00:00:05
  Chapter2.pdf 1.13 Mb 00:05:13 00:02:41 00:02:21 00:01:10 00:00:06
  Chapter3.pdf 1.00 Mb 00:04:39 00:02:23 00:02:05 00:01:02 00:00:05
  Chapter4.pdf 3.90 Mb 00:18:02 00:09:16 00:08:07 00:04:03 00:00:20
  Chapter5.pdf 1.71 Mb 00:07:55 00:04:04 00:03:34 00:01:47 00:00:09
  Chapter6.pdf 842.61 Kb 00:03:54 00:02:00 00:01:45 00:00:52 00:00:04
  Chapter7.pdf 683.53 Kb 00:03:09 00:01:37 00:01:25 00:00:42 00:00:03
  Chapter8.pdf 415.84 Kb 00:01:55 00:00:59 00:00:51 00:00:25 00:00:02
  Chapter9.pdf 262.79 Kb 00:01:12 00:00:37 00:00:32 00:00:16 00:00:01
  Frontmatter.pdf 718.46 Kb 00:03:19 00:01:42 00:01:29 00:00:44 00:00:03
  References.pdf 871.36 Kb 00:04:02 00:02:04 00:01:48 00:00:54 00:00:04
  Vita.pdf 234.64 Kb 00:01:05 00:00:33 00:00:29 00:00:14 00:00:01

Browse All Available ETDs by ( Author | Department )

If you have more questions or technical problems, please Contact LSU-ETD Support.