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Type of Document Master's Thesis Author Nealy, Elizabeth Author's Email Address enealy@lsufoundation.org URN etd-04152004-142117 Title A Case Study of the National Advancement Plan at Louisiana State University as Implemented by the LSU Foundation in the Memphis, Tennessee, Area Degree Master of Mass Communication (M.M.C.) Department Mass Communication Advisory Committee
Advisor Name Title Gene Sands Committee Chair Lori Boyer Committee Member Ralph Izard Committee Member Keywords
- case selection strategies
- donations
- fundraising
- peer-screening
- case study
- demographic segmentation
- prospect identification
- market segmentation
- philanthropy
- non-profit organizations
- giving
- consumer behavior and trends
Date of Defense 2004-04-07 Availability unrestricted Abstract Because university foundations are facing increased pressures as the result of declining funds and increased competition, they must learn to use more effectively a wide range of marketing activities and demographic segmentation. Prospect identification may be one such tool. The literature on non-profit philanthropy suggests that the demographic segmentation of alumni and prospect screening and subsequent identification may serve as appropriate criteria. This case study examines how giving levels, involvement levels and attitudes of donors may vary as a result of the implementation of the National Advancement Plan, a systematic peer screening model and communications tool developed for a university foundation. The results of this case study suggest that other university foundations may be able to use similar strategies to identify potential donors.
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28.8 Modem 56K Modem ISDN (64 Kb) ISDN (128 Kb) Higher-speed Access Appendices.pdf 4.64 Mb 00:21:29 00:11:03 00:09:40 00:04:50 00:00:24 Chapter1.pdf 1.10 Mb 00:05:06 00:02:37 00:02:17 00:01:08 00:00:05 Chapter2.pdf 1.13 Mb 00:05:13 00:02:41 00:02:21 00:01:10 00:00:06 Chapter3.pdf 1.00 Mb 00:04:39 00:02:23 00:02:05 00:01:02 00:00:05 Chapter4.pdf 3.90 Mb 00:18:02 00:09:16 00:08:07 00:04:03 00:00:20 Chapter5.pdf 1.71 Mb 00:07:55 00:04:04 00:03:34 00:01:47 00:00:09 Chapter6.pdf 842.61 Kb 00:03:54 00:02:00 00:01:45 00:00:52 00:00:04 Chapter7.pdf 683.53 Kb 00:03:09 00:01:37 00:01:25 00:00:42 00:00:03 Chapter8.pdf 415.84 Kb 00:01:55 00:00:59 00:00:51 00:00:25 00:00:02 Chapter9.pdf 262.79 Kb 00:01:12 00:00:37 00:00:32 00:00:16 00:00:01 Frontmatter.pdf 718.46 Kb 00:03:19 00:01:42 00:01:29 00:00:44 00:00:03 References.pdf 871.36 Kb 00:04:02 00:02:04 00:01:48 00:00:54 00:00:04 Vita.pdf 234.64 Kb 00:01:05 00:00:33 00:00:29 00:00:14 00:00:01