Title page for ETD etd-04142005-160028


Type of Document Dissertation
Author Mitchell, Joseph C
Author's Email Address jmitc13@lsu.edu
URN etd-04142005-160028
Title Effects of Gender Role on the Judgment of Masculine Signs
Degree Doctor of Philosophy (Ph.D.)
Department Communication Studies
Advisory Committee
Advisor Name Title
Renee Edwards Committee Chair
Denis Wu Committee Member
Loretta Pecchioni Committee Member
Patricia Suchy Committee Member
Robert Lafayette Dean's Representative
Keywords
  • BSRI
  • schema activation
Date of Defense 2005-04-05
Availability unrestricted
Abstract
Masculinity is a multi-dimensional, fairly pliable construct that some scholars approach from a biological perspective, others approach from a social constructionist perspective, and others approach from a unifying perspective. Part of the environment that informs the meaning of masculinity to a given culture is the mass media. This study takes the constructivist theoretical perspective, which attempts to explain the activation of schemata. The schematic process for this study concerns how people perceive, process, and judge masculine signs. This study seeks to explain gender role orientationís influences on the development of schemata for masculinity as evidenced by differences in assessments of differing masculine images. Participants (N = 747) rated their own sex role orientation and then assessed the sex role orientation and evaluated the masculine imagery. The results of this experiment reveal that gender role has a limited effect on schematic development for masculinity. Though gender role affects how we perceive our world, the extent to which it influences that perception is smaller than expected. Directions for future research are also offered.
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