Title page for ETD etd-04122005-173708

Type of Document Master's Thesis
Author Shankar, Shirisha
URN etd-04122005-173708
Title The Art of Living - The Marketing of Identity through Nationality and Spirituality.
Degree Master of Arts (M.A.)
Department Geography & Anthropology
Advisory Committee
Advisor Name Title
Helen Regis Committee Chair
Gail Sutherland Committee Member
Miles Richardson Committee Member
  • Sri Sri Ravi Shankar
  • Bangalore
  • spirituality
  • art of living
  • India
  • identity
  • nationhood
Date of Defense 2005-03-18
Availability unrestricted
Spirituality has been a term that has always been associated with the East and more specifically with India. Spirituality has been revamped and repackaged in glossy packages by various spiritual groups and organizations in India. One among these organizations is the Art of Living, a non-governmental spiritual organization that has risen in popularity since 1996. This thesis concentrates on the Art of Living as an organization and of the dissemination of the new spirituality through this institution.

This research study pertains to the identity of self and of the sense of nationhood through the discourse and the practice of certain activities and practices, both mental and physical. These activities are prescribed by spiritual leaders known as guruís who have held sway over the masses, especially since the time of independence, when India was still a fledgling nation and a sense of identity was desperately needed to unify what were a diverse mass of people. This study then is the study of spirituality and how the notion spirituality is utilized to reflect a sense of self and nationhood.

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