Title page for ETD etd-04112011-102646


Type of Document Dissertation
Author Walker, Rebecca
URN etd-04112011-102646
Title Eight is Not Enough: A Historical, Cultural, and Philosophical Analysis of the Flash Mob
Degree Doctor of Philosophy (Ph.D.)
Department Communication Studies
Advisory Committee
Advisor Name Title
Stephenson Shaffer, Tracy Committee Chair
Bowman, Michael Committee Member
Protevi, John Committee Member
Suchy, Patricia Committee Member
Catano, James Dean's Representative
Keywords
  • performance studies
  • communication studies
  • cultural studies
  • geneaology
  • politics
  • community
  • flash mobs
  • performance history
Date of Defense 2011-03-03
Availability unrestricted
Abstract
In 2003, writer and cultural critic Bill Wasik stunned the world with his newest experiment, the MOB Project, which flooded the streets of New York City with strange performances quickly labeled “flash mobs” by participants and local media. With the goal of understanding the communicative purpose and function of these new performance events, this project analyzes the flash mob through the lenses of performance studies, rhetorical studies, cultural studies, and continental philosophy. Drawing from genealogical research, rhetorical analyses, and critical philosophy, I argue the flash mob is a new form of performance serving as a locus of community, creativity, and politics in an age overrun by spectacle and surveillance. Moreover, whether created as complex communal in-jokes or a modern form of cultural critique, flash mobs act as elaborate pranks played out within the quasi-public realm of the capitalist city, exposing its heretofore unrealized methods of operation. Through a critical application of the theories of philosophers Michel de Certeau, Michel Foucault, Gilles Deleuze and Felix Guattari, I analyze the ability of Bill Wasik’s flash mobs to highlight the dominant strategies of surveillance, standardization, and structure operating within the capitalist system. In so doing, I explore the tactical nature of the flash mob as a performance event.
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