Title page for ETD etd-04112008-085237

Type of Document Master's Thesis
Author Marino, Stephanie
Author's Email Address smarin3@lsu.edu
URN etd-04112008-085237
Title A Comparison of the Moral Development of Advertising and Journalism Students
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Anne Osborne Committee Chair
Louis A. Day Committee Member
Robert Kirby Goidel Committee Member
  • media ethics
  • ethics education
  • James Rest
Date of Defense 2008-03-06
Availability unrestricted
This study employed the Defining Issues Test (DIT) to complete the analysis and comparison of the moral development of mass communication students, specifically those who major in advertising and journalism. The DIT is an instrument based on Kohlberg’s moral development theory and is a device for assessing the extent to which a person has developed his or her moral schemas. Results indicate no statistically significant difference in levels of moral development between sampled students majoring in journalism and advertising; no difference in levels of moral development between students who have and have not completed a course in media ethics; and no difference in moral development between students who have or do not have professional media experience. This finding argues that despite the large differences found in the moral development of journalism and advertising professionals, the students sampled are similarly morally developed. The findings also argue that if the goal of mass communication programs is to increase the moral development of students, the programs could benefit from reassessing media ethics education and media internship opportunities.
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