Type of Document	Master's Thesis
Author	Marquez II, Mark
URN	etd-04112005-155320
Title	The Purpose of Magazine Web Sites
Degree	Master of Mass Communication (M.M.C.)
Department	Mass Communication
Advisory Committee	Advisor Name Title Renita Coleman Committee Chair Margaret DeFleur Committee Member Richard Alan Nelson Committee Member
Keywords	grounded theory mass communication
Date of Defense	2005-03-29
Availability	unrestricted
Abstract The purpose of this thesis was to determine whether online versions of printed magazines shared an overall purpose. Guided by grounded theory, interviews were conducted of publishers and staff members from the Web sites of 15 printed magazines. The analysis of the interviews suggested that the overall purpose of online versions of magazines is marketing of the printed magazine, and that the sites also are intended to accomplish a number of secondary purposes.
Files	Filename       Size       Approximate Download Time (Hours:Minutes:Seconds)     28.8 Modem   56K Modem   ISDN (64 Kb)   ISDN (128 Kb)   Higher-speed Access    Marquez_II_thesis.pdf 80.28 Kb 00:00:22 00:00:11 00:00:10 00:00:05 < 00:00:01