Title page for ETD etd-04112005-155320


Type of Document Master's Thesis
Author Marquez II, Mark
URN etd-04112005-155320
Title The Purpose of Magazine Web Sites
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Renita Coleman Committee Chair
Margaret DeFleur Committee Member
Richard Alan Nelson Committee Member
Keywords
  • grounded theory
  • mass communication
Date of Defense 2005-03-29
Availability unrestricted
Abstract
The purpose of this thesis was to determine whether online versions of printed magazines shared an overall purpose. Guided by grounded theory, interviews were conducted of publishers and staff members from the Web sites of 15 printed magazines. The analysis of the interviews suggested that the overall purpose of online versions of magazines is marketing of the printed magazine, and that the sites also are intended to accomplish a number of secondary purposes.
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