Title page for ETD etd-04092007-144131

Type of Document Master's Thesis
Author Meguerditchian, Tamar Grace
URN etd-04092007-144131
Title Public Relations and Political Controversy: A Case Study of the Assembly of Turkish American Associations’ Public Relations Campaign Regarding the Ottoman Empire’s Deportation of the Armenians
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Eileen Meehan Committee Chair
Margaret DeFleur Committee Member
Meghan Sanders Committee Member
  • public relations
  • propaganda
  • persuasive communication
  • social responsibility
  • ethics
Date of Defense 2007-03-27
Availability unrestricted
An organization will almost always use persuasive communication tactics to influence public opinion. Persuasive communication tactics can be either pubic relations or propaganda. The definitions of both public relations and propaganda, as well as a study of the relevant models, reveals that neither practice heavily stresses the importance of social responsibility.

Using the importance of social responsibility in honest persuasive communication tactics, this qualitative case study of the Assembly of Turkish American Associations’ (ATAA) determined that the efforts of the ATAA’s persuasive communication efforts are in line with the methods of propaganda, as stated in the operational definition of propaganda and in the objectives of the synthesized propaganda model.

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