Title page for ETD etd-04032006-211914

Type of Document Master's Thesis
Author Harris, Morgan Dione
URN etd-04032006-211914
Title Social Ape
Degree Master of Fine Arts (M.F.A.)
Department Art
Advisory Committee
Advisor Name Title
Gerald Bower Committee Chair
Christopher Johns Committee Member
Lynne Baggett Committee Member
Mark Zucker Committee Member
Paul Dean Committee Member
Thomas Neff Committee Member
  • belonging
  • consumerism
  • individuality
  • fashion
  • popular culture
Date of Defense 2006-03-28
Availability unrestricted
“Social Ape” is an investigation and rationalization of America’s obsession with consumption. As a designer, this battle between consumption and individualistic expression has been intriguing. It is a platform for questioning how the public processes information supplied by marketing and advertising, resulting visually in interpretations of this information. It seems fascinating that even though consumers are constantly bombarded by persuasive propaganda, they feel in control of their purchasing decisions. To this end, I am using fashion as a tool for investigation. Fashion is a powerful commodity, representing identity and status, and thus fueling consumption and expression.
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