Type of Document	Master's Thesis
Author	Harris, Morgan Dione
URN	etd-04032006-211914
Title	Social Ape
Degree	Master of Fine Arts (M.F.A.)
Department	Art
Advisory Committee	Advisor Name Title Gerald Bower Committee Chair Christopher Johns Committee Member Lynne Baggett Committee Member Mark Zucker Committee Member Paul Dean Committee Member Thomas Neff Committee Member
Keywords	belonging consumerism individuality fashion popular culture
Date of Defense	2006-03-28
Availability	unrestricted
Abstract “Social Ape” is an investigation and rationalization of America’s obsession with consumption. As a designer, this battle between consumption and individualistic expression has been intriguing. It is a platform for questioning how the public processes information supplied by marketing and advertising, resulting visually in interpretations of this information. It seems fascinating that even though consumers are constantly bombarded by persuasive propaganda, they feel in control of their purchasing decisions. To this end, I am using fashion as a tool for investigation. Fashion is a powerful commodity, representing identity and status, and thus fueling consumption and expression.
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