Type of Document	Master's Thesis
Author	Pallais, Denise Michele
Author's Email Address	dpalla1@lsu.edu
URN	etd-03272006-193913
Title	How African-Americans and Hispanics Perceive Their Racial Equality in American Advertising
Degree	Master of Mass Communication (M.M.C.)
Department	Mass Communication
Advisory Committee	Advisor Name Title Stephen A. Banning Committee Chair Craig Freeman Committee Member Richard Alan Nelson Committee Member
Keywords	ethnicity stereotypes race advertising
Date of Defense	2006-03-09
Availability	unrestricted
Abstract This study focuses on how African-Americans and Hispanics perceive their racial equality in American advertising. A survey was conducted to find out the African-American and the Hispanic perceptions about how these ethnic groups saw themselves depicted, and the way they are stereotyped by the U.S. media. Overall, the study found that there was no difference between race and the level of perception between these two ethnic groups. However, age appears to be the only demographic variable that affects the African-American and Hispanic perception of discrimination. In addition, the study also exposed that African-Americans are mostly portrayed in the athletic advertising industry. Hispanics, on the other hand, appear most often in family-oriented and business-oriented ads.
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