Title page for ETD etd-03272006-193913


Type of Document Master's Thesis
Author Pallais, Denise Michele
Author's Email Address dpalla1@lsu.edu
URN etd-03272006-193913
Title How African-Americans and Hispanics Perceive Their Racial Equality in American Advertising
Degree Master of Mass Communication (M.M.C.)
Department Mass Communication
Advisory Committee
Advisor Name Title
Stephen A. Banning Committee Chair
Craig Freeman Committee Member
Richard Alan Nelson Committee Member
Keywords
  • ethnicity
  • stereotypes
  • race
  • advertising
Date of Defense 2006-03-09
Availability unrestricted
Abstract
This study focuses on how African-Americans and Hispanics perceive their racial equality in American advertising. A survey was conducted to find out the African-American and the Hispanic perceptions about how these ethnic groups saw themselves depicted, and the way they are stereotyped by the U.S. media. Overall, the study found that there was no difference between race and the level of perception between these two ethnic groups. However, age appears to be the only demographic variable that affects the African-American and Hispanic perception of discrimination. In addition, the study also exposed that African-Americans are mostly portrayed in the athletic advertising industry. Hispanics, on the other hand, appear most often in family-oriented and business-oriented ads.
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